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Pace University MBA Team Wins Broadband Equity Challenge

Student Competition Features Innovative Plans to Close the Digital Divide

Pace team winning Interactive Case Competition
Winners of Broadband Equity Challenge (l to r): Shubhi Chauhan, Tejashri Joshi, Aditi Bhardwaj, Nikita Arora, Apoorva Sharma, and Bharath Kumar (all Pace Class of 2024).

MAMARONECK, NY — A Pace University Lubin School of Business student team has won

the Fall 2023 Interactive Case Competition: Broadband Equity Challenge to promote

broadband for all. The six-member team took home a first-place prize of $5,000 by

presenting a strategic plan to increase broadband adoption among those with

disabilities and special needs.

The competition, produced and hosted by media & technology educator Craig Leddy,

President of Interactive TV Works, Inc., featured six teams of MBA (Master of Business

Administration) students presenting innovative plans to boost broadband sign-ups

among various U.S. demographic groups. During a virtual event on November 16, a Judges panel of industry leaders watched the team presentations and chose the winner.

“Engaging in the Broadband Equity Challenge helped us bring our focus to the glaring

disparity in digital adaptability between individuals with and without accessibility

needs,” said Aditi Bhardwaj, leader of the Pace2 Team. “I enjoyed working with a team

that shared the same passion to find effective solutions.”

Noting a lower rate of Internet adoption among those with disabilities, the team

presented a multifaceted campaign under the banner of “One Line for All.” The team

was coached by a mentor company, Amdocs, a leading global technology supplier.

Judge Larry Irving, an early advocate for closing the Digital Divide and the current

chairman of PBS, told the Pace team, “I want to commend you for thinking about a

group that way too often in society is underrepresented. Folks with disabilities will

benefit from having these technologies. It allows people with disabilities to be full

participants in our society.”

In addition to Pace2, student competitors included a second Pace University team, New

audience voted for Drexel as the winner of the Audience Choice Award for the team’s plan

to encourage broadband adoption among senior citizens.

“You are the future of the business,” said Howard Horowitz, a judge and president of

Horowitz Associates & GM Insight Loft. “This makes me optimistic about the future of

the business of broadband with great analysts like you coming into the fold.”

Dan Whalen, a judge and president & CEO of ATX Networks, commended the teams for

their “very thought-provoking” plans. “The world’s going to need more ambassadors like

you out there. We need to find better ways to get more broadband to everybody and

then start enabling applications that will make their lives better,” he said.

In addition to Amdocs, mentor sponsor companies included Optimum, Breezeline, ATX

Networks and Spectrum Enterprise. Additional Interactive Case Competition program

sponsors include Charter Communications (Spectrum), Mediacom Communications,

NCTA - The Internet & Television Association, Power & Tel, CableFax and The Cable

Center. Supporting Organizations include: the Cable & Telecommunications Association

Pace 2 winning team presenting at the Interactive Case Competition
Team Pace 2 in action at the Broadband Equity Challenge

Contacts: Craig Leddy, Interactive TV Works,, 914-310-6831;

Wanita Niehaus, PowerHaus Consultants,, 202-643-2765

About Interactive TV Works, Inc. and Interactive Case Competition

Interactive TV Works, Inc. is an independent consultancy dedicated to promoting an understanding of advanced media technologies and services. Based outside of New York City, its signature event is the twice-annual Interactive Case Competition.


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