FOUNDER & PRESIDENT
INTERACTIVE TV WORKS
Interactive TV Works, Inc. was founded by Craig Leddy, a leading authority, writer, and educator on television, cable, broadband, wireless, and streaming. Our mission is to foster an understanding of digital technology opportunities and promote innovation. We specialize in industry education through professional writing, class instruction, panel moderating, and our signature event, the Interactive Case Competition.
The all-virtual case competition features student teams from top U.S. business schools presenting fresh ideas to resolve pressing media and tech industry challenges. A Judges Panel of industry leaders awards the winning team a $5000 prize. Recently students have developed innovative solutions to promote broadband Internet adoption and close the Digital Divide. Competition sponsors benefit through extensive brand promotion and access to industry-vetted talent for internships and jobs.
Leddy also serves as senior education advisor for CTAM (Cable & Telecommunications Association for Marketing). He is the lead instructor for CTAM Advance courses that are highly popular with cable Internet providers and pay-TV companies. Leddy has provided expert education for more than 6,500 managers and employees.
Leddy has a background in business journalism, including serving as editor of Cablevision magazine, a Multichannel News columnist, and a contributing analyst for Light Reading. In 2020, Leddy was inducted into the Cable TV Pioneers. Media & tech are in a constant state of disruption, requiring all players to stay current and embrace innovative thinking.
We’re committed to helping you face tomorrow’s challenges and succeed.