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OUR FOUNDER + OUR STORY

Interactive TV Works, the Interactive Case Competition and Industry Courses were founded and created by Craig Leddy, a leading authority, writer, lecturer and consultant on television, cable, broadband, wireless and streaming. 


Following a longtime career as a business journalist covering media and technology, Leddy founded Interactive TV Works, a New York-area consultancy promoting understanding of digital media opportunities. Today he serves as President & Senior Market Analyst. 


Leddy founded and hosts the Interactive Case Competition, media and technology’s leading student case study contest and recruitment initiative, which has provided career opportunities for more than 300 graduate students. 


As senior education advisor for CTAM (Cable & Telecommunications Association for Marketing), he teaches CTAM Advance courses to industry professionals, providing expert education for more than 6,000 managers and employees. 


Leddy has a background in business journalism, including serving as editor of Cablevision magazine, and he frequently writes for industry publications and web sites. He serves as a contributing analyst for Informa technology publications Light Reading, Heavy Reading and Channel Partners, writing comprehensive market reports and insightful columns and moderating conference panels. In 2020, Leddy was inducted into the Cable TV Pioneers. 

 
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